Focused on Recreation and WellNess Technology

Fractional CTO for Recreation Technology: Tech Leadership That Fuels Growth

Helping startups and growth-stage companies in Sports and Personal Growth scale their technology with strategic architecture and leadership. Specializing in improving product development velocity enabling product teams to quickly bring new ideas to market.

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Focused on Recreation and WellNess Technology

Fractional CTO for Recreation Technology: Tech Leadership That Fuels Growth

The value For your organization

Accelerate Product and Feature Delivery

Deep Technical Expertise: experience spanning mobile platforms, cloud infrastructure (AWS, Docker), and system architecture—key areas for many tech-driven businesses.
Leadership & Team Growth: Experience leading teams at Uber, Verizon, and multiple startups.

Blending Startup Agility with Corporate Expertise: Drawing from a rich tapestry of experiences with nimble startups and industry giants like Uber, Verizon, and Aetna, translating diverse organizational needs into bespoke solutions.
Industry Versatility: Experience in digital health, GIS, and enterprise applications brings a broad spectrum of perspectives to solving problems.

Bringing an idea to life shouldn’t cost twice as much—or take twice as long.

Non-technical founders launching mobile apps get expert support to make smart, strategic decisions from day one. From scoping an MVP to leading dev teams, this advisory helps founders lead with clarity and confidence—without needing to speak “tech.”

Gain crystal-clear insights on your project roadmap. Master the art of leading tech teams with assurance. Channel your efforts into scalable, investment-attracting solutions that maximize time and capital efficiency.

For non-technical founders, this isn’t just support—it’s the difference between spinning wheels and building momentum. It's not about writing code. It's about building the right thing the right way.

Our Approach

Delivering Value

Scalable Architecture

Extensive experience delivering cross-platform apps across mobile, web, and enterprise ecosystems.

Relevant Experience

Specialized expertise in building GIS-based mobile applications that integrate spatial intelligence into everyday use.

Deliver On Time

Proven success in digital health and media projects with a focus on agile, high-quality delivery.

Scalable Architecture

Extensive experience delivering cross-platform apps across mobile, web, and enterprise ecosystems.

Relevant Experience

Specialized expertise in building GIS-based mobile applications that integrate spatial intelligence into everyday use.

Deliver On Time

Proven success in digital health and media projects with a focus on agile, high-quality delivery.

Why a Fractional CTO is the Growth Accelerator Companies Need to Find the linen

Early-stage founders often face a critical gap: the need for technical leadership without the overhead of a full-time hire. That’s where a fractional CTO creates exponential value. As in the backcountry, sometimes a guide is needed to find the sweet line.

With the right fractional CTO, startups get senior-level guidance on everything from tech architecture to hiring, product prioritization, and team workflows—without the risk of overcommitting resources too soon. Maximize the reward of your ascent.

MEET THE FOUNDER & CEO

Hello, I'm Jim Terhorst

A deep connection to the outdoors—through backcountry skiing, mountain biking, and surfing—fuels a genuine passion for recreation technology. This isn’t just a market; it’s a lifestyle that inspires thoughtful, user-focused product development.

With deep experience building mobile solutions in both startups and enterprise,Jim has led cross-functional teams to build products that scale—without wasting time or budget. The real superpower? Translating between business goals and technical execution, so that visionary founders don’t have to become technologists to succeed.

By combining product strategy, team leadership, and technical insight, Jim helps outdoor recreation and GIS-based startups move from idea to MVP with clarity, speed, and confidence. Whether it’s mapping out the right dev roadmap, communicating effectively with engineers, or avoiding costly missteps, founders gain a partner who’s been in the trenches—and knows what works.:

Real-World Product Leadership: Proven experience building and scaling tech products inside both startups and larger organizations—so guidance is grounded, not theoretical.

Clear, Confident Decision-Making:

Helps founders cut through noise, focus on what matters, and avoid the most common (and costly) early-stage tech missteps.

Seamless Team Collaboration:

Bridges the communication gap between business and engineering, creating momentum and clarity across product teams—even when no one “speaks tech.”

TESTIMONIALS

What others are saying

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Something for every budget

Fractional CTO Offerings

A KPI-driven Fractional Chief Technology Officer for your organization. Lets make tracks to the pillar of success.

CTOx Engaged

A fractional Chief Technology Officer for your business
Deploys the Functional Technology® Framework to build out technology strategy, establish KPIs and reporting, optimize cybersecurity posture, optimize cloud spend and more
Functional Technology® Systems Map delivered after the first 30 days
Quarterly Planning calls, Sprint Planning and Review calls led weekly, and Daily Stand-Ups with the team
Hire, train, evaluate and fire vendors, employees, & contractors3-month minimum commitment (short-term, high-octane)

CTOx Half-Day Consultative Strategy Session

4-hour Strategy Session for your team using the
Functional Technology® Framework
to focus your technology strategy. Custom, bespoke based on your company’s needs.
14-to-7-day Preparatory Period via email and google doc collaboration
Delivery includes immediate technology punch list, list of blindspots, and technology projects for next 1-6 months

CTOx Advisor

A fractional CTO leading your team as a strategic advisor
Available after at least one 90-day sprint with
CTOx Engaged or a Half-Day Consultative Strategy Session
Quarterly Planning calls, Sprint Planning calls led twice-monthly
Unlimited email correspondence
Grow long-term with the least financial risk
Access to our technology project standard operating procedures (SOPs)

Lets talk!

Book a no-cost 1 on 1 discovery call to see how I can help!